Onzurna, a social startup from ImpactNetwork - our global network of Accelerators for Green and Social Startups now present in 18 countries - came to visit So In So Good last week as part of the Jump Seat Programme - an exchange programme within our network.
Who is Onzurna?
Unlike cars, we don’t think much about how we are polluting when we buy a new piece of cloth. However, 1 trillion kilowatt hours are used every year by the global textile industry, which is equivalent to 10% of the global carbon footprint, making it the second polluting industry.
Onzurna is building an environment-friendly clothing line for women in Morocco (looking for biomimicry fabrics, organic cotton, linen, bamboo and hand-dyed fabrics, recycled materials, no-waste pattern-making and production etc). In the heart of their business also lies a social mission : they aim to produce as locally as possible with rural women in Morocco. Each item will be made by hand by talented female artisans, providing them a decent employment.
We were happy to welcome the two energetic and inspiring women behind this project : the founder Massita and Sanaa, focusing on women empowerment.
Why coming to Hong Kong?
Hence, Hong Kong is an ideal one-stop shopping centre for buyers looking for new and trendy fabric materials. Below are the companies we met with Onzurna, which are participating in the development of a sustainable fashion in Hong Kong.
Who are the actors of sustainable fashion in Hong Kong?
Sew On Studio - the startup reducing fashion waste while using the community skills
Farbo Uniforms - a uniform supplier using eco-friendly and biodegradable material
HKRITA - a unique institute linking universities, brands and the government to contribute to innovation in textile.
A Boy Named Sue - the platform promoting and selling 'cool clothes with a conscience'
The Mills Fabrica - the business incubator and springboard for techstyle startups
Green Ladies - the second-hand shop promoting eco-friendly habits and hiring middle-aged ladies
PS : some easy tips to all go towards a more sustainable fashion - ACTION REQUIRED
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